We were initially tasked with creating a new brand identity for the exclusive new members bar, the first of it's kind in the area. The bar derived its name from the former bleach works that once stood on the site and so it was the name, and the history associated with it, that was the inspiration behind the creation the iconic logo.
In addition to representing The Bleachworks exclusive nature, the website was developed with simplicity in mind - the clear and simple presentation of information, simple navigation and simple and easy-to-use content management system (CMS). We chose Concrete5 as the CMS as experience told us that this incredibly intuitive programme would be perfect for the job. Sure enough, the website has been a resounding success and become an integral part of The Bleachworks marketing activity.