Coleman Milne had a dream to develop the best Mercedes E-Class funeral vehicle on the market. For the dream to become reality, they would need to overcome numerous technical difficulties that would defeat less able funeral vehicle manufacturers. An advertising campaign was conceived to keep the market up-do-date with the progress of the new Mercedes E-Class development, gradually revealing the vehicle over a period of time and culminating in the final ‘reveal’.
The website is part of a larger group which linked the four companies within the group together and allowed them to share stories and cross-post news. Built using WordPress the website is fully content managed which allows the marketing team to manage daily the used vehicle catalogue within the site.